Creativity and Cultural Policy by Chris Bilton

Author:Chris Bilton [Bilton, Chris]
Language: eng
Format: epub
ISBN: 9780415697606
Google: E_qktAEACAAJ
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Goodreads: 13716512
Publisher: Routledge
Published: 2010-01-15T00:59:46+00:00

Many aspects of craft work retain discretionary qualities that belie their status as ‘deskilled’ and abstract inputs. Indeed, such is the individual skill or competency of certain high-status craft workers, many will achieve the prestige and rewards ordinarily reserved for artists – they become well paid, consecrated and named.

Of course capital’s preference for the workshop model is not to deny the industrialisation of ‘culture industry’ and the widespread efforts by risk-averse managers to ensure that more standardised and formulaic commodities are produced by tightly controlled, abstract labour (Adorno 1991). Nonetheless, while the exploitation of cultural goods may increasingly be industrialised, the original production of goods worthy of being exploited tends to take place under conditions where the efforts of artists and craft workers combine. Recently, Hesmondhalgh has confirmed that a workshop model, where teams of primary artistic and supplementary craft workers combine (with others) to generate the desired unique or distinctive symbolic and cultural goods, is the industry standard – since ‘factory-style production is widely felt to be inimical to the kinds of creativity necessary to make profits’ (2007, p. 68). Even Adorno acknowledged the durability of craft production when he observed that ‘individual forms of production are maintained’ (2000, p. 233) amidst the standardisation of the ‘culture industry’ commodity, or when he more precisely observed that ‘the act of producing a song-hit still remains in a handicraft stage’ (1990, p. 306). Thus, within both large and small independent television producers, record companies and recording studios, new media services providers, advertising agencies, art production companies and the like, there is a durable tendency to operate under ‘workshop’ conditions of relative autonomy where artistic and craft labour are implicated in the co-creation of new cultural commodities.

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